Case study · Denver, Colorado

Haka Decks

A Denver deck builder, from referrals-only to a steady pipeline.

An elevated cable-rail deck with a timber pergola and string lights on a craftsman home in south Denver, built by Haka Decks.
Pergola deck, south Denver.
Results · Website, go-to-market, AI
$100,000
in new revenue, approximately, credited to the work by Haka's owner
6 weeks
from the new site going live to that figure
Day 90
Pete renewed the retainer for a full year
The situation

A 250-deck reputation that lived offline.

Who Pete is

An NZ-trained master builder running a lean crew. Haka has built more than 250 decks across the Denver metro since 2017, almost all of them by referral.

What wasn't working

Feast-or-famine scheduling. A basic Wix site. And on Google Maps, where homeowners start looking, Haka didn't show up.

What we did

Six moves, in this order.

Haka Decks display ad showing an elevated deck on a Denver home, with the line 'Built with Pride. NZ-trained master builder. Engineered for altitude.'
A display ad from the launch campaign.
  1. 01New site, and a domain move to hakadecks.comFast and mobile-first, built around the master-builder story, the photography and the reviews.
  2. 02Google Business Profile and category fixThe right primary category, service areas and photos, so Haka could show up on the map.
  3. 03Local Services Ads and SearchPaid placement to carry the weeks before organic search caught up. Ad spend billed at cost.
  4. 04Reddit and NextdoorWhere Denver homeowners ask each other for a deck builder.
  5. 05SEO and AI visibilityPages written to be found in search and cited in AI answers.
  6. 06Inquiry responderEvery new inquiry gets a reply within minutes, day or night, and lands in the CRM.
Before and after

From a Wix page to hakadecks.com.

The old Haka Construction website on desktop: a dark page with the headline Experience Your Best Outdoor Home Life.
The old Haka Construction website on a phone, with a Wix app banner across the top.
Before. Haka Construction's Wix site, still up at the old domain.Visit hakaconstruction.com
The new Haka Decks homepage: Custom Colorado Decks.
The new hakadecks.com on a phone: 5.0 stars from 90 Google reviews, Custom Colorado Decks, Get a Quote.
After. hakadecks.com: fast, mobile-first, with inquiry response wired in.Visit hakadecks.com
Honest timing

Google took about six weeks to index the new site. Ads carried the gap. By day 90, Pete asked to keep going for a year.

Want this for your business?

Thirty minutes with Aaron. We'll look at how you get work today and tell you plainly what we'd change.

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